On the Digital Song Sales chart “Down” was up 53 percent, shooting up 33-8 to sales of 34,000 for the week ending Jan. Marian Hill Teams Up With Fifth Harmony's Lauren Jauregui on 'Back to Me': Listen “Thank god so many people watch football! The stars could not have aligned more perfectly… and to actually have them say our name at the beginning was so perfect.” “I saw it online the day it came out and I was with my friends and family in their hotel room,” she recalled. “But for it to do everything it’s done has been really gratifying and surreal and validating.” Gongol said she got goosebumps while viewing it the first time. “We just proceeded as usual in our head, not expecting much,” Lloyd said of the spot they didn’t see until its online debut in mid-January, just hours before its placement during an NFL playoff game. The Philadelphia-bred pair who’ve known each other since middle school and worked together professionally for three years grew up watching other iconic Apple ads featuring acts such as Feist. “You hope for it but we certainly did not anticipate the degree to which everything has exploded,” Gongol, 26, told Billboard. The skyrocketing sales are further proof that the right synch (especially an Apple-related one) can change lives overnight. The spare, beat-driven song from singer Samantha Gongol and producer/keyboardist Jeremy Lloyd’s 2016 full-length debut, Act One, is the perfect compliment to dancer Buck’s gravity-defying footwork in the spot. Hot 100 Chart Moves: Marian Hill's 'Down' Is Up, Hey Violet Debuts & More
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